Product Description
This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for pu… More >>
#1 by V. Gainey on February 7, 2010 - 8:54 am
This book has helped me tremendously in my class. I’m glad I bought it from Amazon b/c it was very affordable.
Rating: 5 / 5
#2 by Lauren on February 7, 2010 - 10:44 am
This is an interesting book. I am using it for my Writing for Mass Media class. The author puts at least 5-10 exercises at the end of each chapter for you to review the concepts which were talked throughout the chapter. Not really a sit down and read book, but does go over writing for media basics.
Rating: 4 / 5